Films

Tollywood at Standstill as Workers’ Federation Strike Enters Second Week

The TFIEF, which represents 24 unions of daily wage workers, has taken the unprecedented step to demand not just a pay hike but recognition, dignity, and fair treatment.

Tollywood at Standstill as Workers’ Federation Strike Enters Second Week

Representative image of a film set. Photo: X/@tirishreddy

The Telugu film industry has come to a grinding halt after the Telugu Film Industry Employees’ Federation (TFIEF) launched a strike on August 4, bringing all film shootings across Tollywood to a standstill.

For more than ten days, the industry’s bustling sets have fallen silent—not because of technical failures or star unavailability, but because the thousands of workers who make cinema possible have downed their tools.

The TFIEF, which represents 24 unions of daily wage workers, has taken the unprecedented step to demand not just a pay hike but recognition, dignity, and fair treatment.

Their action has exposed deep-seated inequalities within Tollywood, where soaring profits and astronomical star salaries stand in sharp contrast to the meagre earnings of crew members who work behind the scenes.

At the heart of the strike is the federation’s demand for a 30% wage increase, which workers insist is essential to survive in Hyderabad’s rising cost of living. Despite the industry’s exponential growth, wages for crew members have remained stagnant for three years.

According to a statement from the federation, “Starting tomorrow, the federation workers have called for a strike, and all the film shootings will come to a sudden halt.”

They have also declared they will “only attend the shootings of those producers who will agree to their 30 per cent hike demand.”

Entry-level workers earn between Rs 1,000 and Rs 1,500 a day—a fraction compared to the colossal fees charged by stars such as Allu Arjun, who reportedly commands Rs 300 crore per film, and actors like Mahesh Babu and Ram Charan, who take home around Rs 100 crore each.

But the workers’ grievances go beyond wages. The federation has long complained of delayed payments that often push families into financial distress.

Their demands include a system that guarantees timely payments, either daily or weekly, to safeguard them from financial uncertainty. They are also pressing for a comprehensive welfare and security mechanism, as workers currently face the risk of accidents or illness on set without insurance or adequate compensation.

Producers, represented by the Telugu Film Chamber of Commerce (TFCC), have resisted the 30% hike, arguing it is “unviable” and citing the struggles of smaller production houses. Instead, they have proposed a phased increase for lower-paid workers. The federation has rejected the offer, calling it an attempt to divide their ranks.

The strike has already disrupted major productions, affecting big-budget films, mid-range projects, smaller independent ventures, as well as web series and multilingual shoots. The ripple effect has put immense pressure on producers to meet the workers’ demands, as further delays threaten release schedules and financial commitments.

Negotiations are underway in an attempt to break the deadlock, with the Telugu Film Producers’ Council expressing optimism about finding a resolution that would allow the industry to resume its pace. For now, however, Tollywood’s future hangs in the balance as the federation’s battle for dignity and fair wages continues to intensify.

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